MKTG 4103 Marketing Management

Prerequisite: MGNT 3135

3-0-3

The marketplace has been transformed from historical production domination to a consumer driven catalyst based on abundant supplies of products and services and the emergence of a world marketplace. This transformation has created the need for managers to understand the mechanisms that drive production and consumption; a process referred to as "marketing." This course will deliver the logic and common sense associated with sound marketing management principles under changing global conditions.