MGNT 6024 Business-to-Business Marketing

Prerequisite: MGNT 5008 or an undergraduate course in marketing principles

3-0-3

This course focuses on the buying patterns practiced in the industrial marketplace. The course builds a foundation for the student to better understand the underlying conditions that govern an industrial marketing transaction beyond the immediate product or service that is being sought. The role of technology and its importance in the development of industrial products is explored along with the critical role of services to the products with which they are connected.