
identity overview
The SPSU Logo
The SPSU family of logos share a cohesive look and feel. Each has been designed to visually identify SPSU in specific ways. This guide offers tips to help you select the appropriate logo and apply it correctly.
Consistent usage of each logo is critical. Everyone who uses the logos has a stake in helping to build a positive, easy-to-recognize image for the university. Each correct application enhances the overall message. On the other hand, any incorrect application, however minor it may seem, detracts. As users of these university trademarks, we all share the responsibility to safeguard them.
REVERSE LOGO
At the heart of the SPSU visual identity system is the green polygon. It is desirable that the SPSU icon always be reproduced in green and not white. When possible use the logo on a white or light colored. If the logo is used on a dark background it should incorporate a white rule (or line) around the polygon to separate it from the background. Downloadable versions of reverse logos are included in each logo above.